WAYS OF MODERNIZING ENTREPRENEURSHIP AND SMALL BUSINESS UNDER THE CONDITIONS OF DIGITAL TRANSFORMATION
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This article analyses in depth the impact of the process of digital transformation on entrepreneurship and small business. In recent years the introduction of digital technologies in all spheres of the economy has fundamentally changed the ways of conducting business, creating new opportunities and at the same time new challenges. The article examines the impact on small business of global factors, including globalisation, the P2P economy, innovation processes, the digitalisation of communication tools and socio-demographic changes.
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